Jaguar XE Superhero by Stella McCartney

As part of the ‘FEEL XE’ campaign Jaguar ropes in UK’s well known fashion design Stella McCartney. The plan is to drape the company’s soon to be unveiled baby sportscar - Jaguar XE, in the designer’s Superhero print from her Spring 2015 collection, and present it at 2014 Paris Motor Show.

This collaboration will help build some buzz for McCartney’s Paris Fashion Week show scheduled for September 29, and also create hype around the world debut of Jaguar XE a few days later on October 2. Jaguar will announce full details of the entire XE range at the Paris Motor Show, from the frugal 99g/km E-Performance model to the thrilling 250kmph supercharged S variant.

Speaking about her work on the FEEL XE campaign, Stella McCartney OBE commented, “Jaguar is a British brand that’s full of heritage, charm and one that I’ve admired for years so it’s a pleasure to be finally working directly with them. It was interesting to adapt my playful Superhero print for the XE, adding a feeling of empowerment to its exhilarating design - I can’t wait to see it on the streets of Paris.”

Following the FEEL XE Experience in Paris, Jaguar will announce details of its next FEEL XE project with British actor Idris Elba in the coming months.