Tata Motors announces Safari Storme contest
A day after the launch of the much-awaited Tata Safari Storme, the company has announced a three-day contest in which the winner gets to drive home the all-new Tata Safari Storme. The contest, exclusive to Twitter users, requires participants to answer a question every day in the wittiest manner possible. Each day’s winner will have a chance to take home a ‘Storme Survival Kit’. Also Read: Tata Safari Storme : Special Coverage
The event is divided in to three zones – Survival, Twilight and Danger Zones. More the tweets, higher his/her chances of winning a Safari Storme. The results would also depend on the viral influence a tweet manages to garner. For more information or to take part in the contest, head to bravethestorme.com and start tweeting.
Online promotions and campaigns are becoming a regular affair among auto majors as social media platforms are perceived to offer a better connect with potential customers and fans, thanks to smartphones and tablets that keep a user connected on the move. The Safari Storme has managed to create quite a stir on the company’s Facebook fan page as well which has over 6.31 lakh fans. There was also a live stream of the October 17 launch event across social media platforms, just so fans do not miss any piece of the action.