Tata developing new CVs to take on global companies
Posted on 13 Jul 2012
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1 CommentsTata Motors is developing new commercial vehicles to take on global companies like Mercedes-Benz and Volvo

Tata Motors is developing a new line of fuel efficient vehicles to take "head on" competition from global brands like Mercedes-Benz, Volvo and Navistar in the Indian commercial vehicles market, the company's Chairman Ratan Tata has said.
"A new line of very competitive, fuel-efficient vehicles is being developed by Tata Motors to meet the competition head-on," Tata said in the company's annual report for 2011-12.
Comenting on competition from global brands, he said: "In the coming years, Tata Motors' predominance in commercial vehicles will be challenged by the entry of international brands like Mercedes-Benz, Volvo and Navistar, which have all entered, or are in the process of entering India."
In the fiscal 2011-12, Tata Motors had a market share of 58.45 per cent in the Indian commercial vehicles segment which stood at 8,09,532 units. The company was followed by homegrown rivals Mahindra & Mahindra (15.69 per cent) and Ashok Leyland (11.01 per cent).
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