Suzuki Motorcycles Partners With Paytm For Online Booking

Suzuki Motorcycles India has signed a strategic alliance with Paytm, India's largest mobile payment and e-commerce portal. Through this partnership Paytm users can now gain access to Suzuki's entire motorcycle and scooter portfolio and have online bookings and financing done from the comfort of their homes.

Suzuki currently has over 400 dealerships onboard for the venture, and the Paytm partnership will enable the company to reach remote sections of the country. On logging on to the website buyers will be greeted with a virtual Suzuki showroom where products will be displayed along with their specifications and pricing.

Speaking on the new alliance, Satoshi Uchida, managing director, Suzuki Motorcycle India, said: “Paytm enjoys great consumer trust owing to transactional credibility and consumer satisfaction. Based on this understanding, Paytm and Suzuki were the natural partners for this strategic alliance. Consumers can now book their favourite Suzuki motorbike with the ease of a click on Paytm. Our dealerships present across the country will be actively involved in giving a great consumer experience to Paytm’s customers while fulfilling the orders.”

Once the vehicle of their choice has been booked buyers will be directed to the closest Suzuki dealership in the locality where delivery and registration of the two-wheeler can be completed. The online portal will also offer buyers financing options on the selected motorcycle or scooter. Paytm targets to receive more than 10,000 units through this virtual showroom by the year end.

The current product lineup of Suzuki Motorcycles consists of the Let’s 110, Swish 125 and Access 125 in the scooter section, while the  motorcycle section consists of the Hayate, Gixxer and Gixxer SF. The online platform will be limited to Suzuki India products and will not be available for Suzuki’s higher engine capacity superbikes.