Steelbird's RiderZ Shop now at Virendra Nagar, Delhi

  • Apr 15, 2014
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The helmet manufacturer has inaugurated it second helmet and accessories store in New Delhi.


Steelbird helmet RiderZ Shop

Steelbird Hi-Tech India Ltd, one of India’s leading helmet brands launches its second RiderZ Shop, its helmet and accessories stores, at Virendra Nagar, New Delhi. The company’s first store is in Karol Bagh area of the national capital. The Steelbird RiderZ Shop offers a range of helmets, jackets and riding suits, gloves, goggles and pannier boxes.
Steelbird helmet RiderZ Shop



Speaking about the new store Rajeev Kapur, Managing Director Steelbird Helmets said, “Although Steelbird has a significant presence in multi-brand stores with a widespread distribution network, we realized that there is a need to enter the direct marketing retail model to spend qualitative time, giving information about the products the way we desire.” Elaborating the expansion plans Shailendra Jain, Head, Sales & Marketing, Steelbird Helmets said, “Within next two years we intend to open around 200 Riderz Shop across India.”

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