Zigwheels Home

Steelbird launches Riderz Shop retail store

by Abhishek Chaliha Posted on 28 Aug 201217,512 Views6 Comments

The Steelbird Riderz Shop is a one stop shop for helmets, jackets and suits, gloves, goggles and pannier boxes


Steelbird Riderz Store



Steelbird is aiming to cash in on the booming two-wheeler Indian market by opening its first Riderz Shop retail outlet at Karol Bagh, New Delhi. The Riderz Shop is a one stop shop for bikers, with  a range of helmets, jackets and suits, gloves, goggles and pannier boxes in store.


Steelbird helmets are designed in technical collaboration with Bieffe. It has unveiled its first carbon fibre helmet that has been designed in-house and costs Rs 13,000,  the most expensive helmet from an Indian manufacturer.


Steelbird Managing Director Rajeev Kapur said, “Our objective is to provide best quality riding gear with a huge range of products at the doorstep of the consumer. We shall keep introducing new and hi-tech biking gear in due course of time in these shops.


“Although Steelbird has a significant presence in multi-brand stores with a widespread distribution network, we realised that there is a need to enter the direct marketing retail model to spend qualitative time, giving information about the products the way we desire,” added Kapur.



Steelbird carbon fibre helmet



“While motorcycles account for a huge share of the Indian two-wheeler market, riders hardly have any choice if they wish to buy authentic, branded and international quality riding gear. The Riderz Shop will certainly bridge this gap and educate people to go for qualitative products that offer safety and style,” said Shailendra Jain, Head - Sales and Marketing.


Steelbird plans to set up 200 Riderz Shops across metros and tier 1 cities in India in the next two years, including  Mumbai, Bangalore, Kolkata, Chennai, Chandigarh, Jaipur, Lucknow, Ahmadabad and Indore. The company plans to set up 8-10 dealerships in New Delhi in the next couple of months.


Also read: Steelbird launches new helmets

Post Your Comment

Do you like this story?

Sign up for our customized BIKER newsletter today.

Steelbird's RiderZ Shop now at Virendra Nagar, Delhi

by Sarmad Kadiri

The helmet manufacturer has inaugurated it second...

Steelbird opens new retail outlet in Aurangabad

by Pranay Hiteshi

The new store called Shree Auto Parts has over...

Steelbird SB-29 Two Tone helmet reviewed

by Rahul Basu

A definite eye-catcher on the road, the Steelbird...


Vespa Elegante showcased in India before launch 2014 Yamaha Fazer FI Version 2.0 Suzuki Gixxer 155 India First Ride 2014 Hero Karizma R vs Bajaj Pulsar 220 Hero Xtreme vs Yamaha FZ-S v2.0 vs Honda CB Trigger A souped-up Royal Enfield Continental GT at Bonneville KTM RC 390 2014 Hero Karizma ZMR 2014 Hero Xtreme


Kawasaki Ninja 1000: ZigWheels Video Review

The Kawasaki Ninja 1000 has the heart of a sports bike and the essence of a tourer. We spend a day...

KTM RC 390: Action Video

The above video shows the soon to be launched KTM RC 390 in action at the race track and on the...


Read Next Story