Ceat launches Monastery Escape travel campaign

A travel junkie lives and breathes for travel, and Ceat has given such travel enthusiasts a reason to rejoice. The Monastery Escape from Mahindra Adventure sponsored by the tyre manufacturer will take the winners through the mystique lands of Leh and Kashmir. This road trip will kickstart from the beautiful valleys of Srinagar on August 9, 2014, and move ahead to Leh while crossing the high mountain pass of Zojila.

This travel campaign is launched on the digital medium and invites travel enthusiasts to share their thoughts on what they would do if they are selected as winners to be a part of this travel expedition. Participants can also share their previous expedition stories and post pictures and videos of the same on this digital platform.

Two chosen winners will then start their voyage from Srinagar, and drive their way to Leh, fondly known as the roof top of the world. These winners will get a chance to experience the Pangong Tso and Nubra valley while spending a few days in Leh. The victors will continue to live their camping adventures at Sarchu before continuing their journey to Jispa. They will then cross the Solang Valley and Rohtang Pass before reaching Manali. The final leg of their journey will end at Delhi on August 18 next month.

Nitish Bajaj, Vice-President, Marketing, Ceat, said, “Digital engagement with the travel enthusiasts has been an essential area of focus for Ceat. The contest perfectly represents the passion for adventures and delivers the experience of riding in challenging terrains on Ceat tyres.”

Interested travel enthusiasts can participate in this contest before July 31, 2014. The contest entries will be displayed in the gallery section of the microsite.

Log on to: https://www.ceat.com/ceatadventure/