Zigwheels Home

Skoda transforms Rapid metro

by Anshika Ajmera Posted on 03 Dec 20138,131 Views10 Comments

In order to increase brand awareness, Skoda India has tied up with Gurgaon Rapid Metro and will have Skoda Rapid branded on the entire line.

It seems like the car manufactures are willing to grab all possible marketing initiatives that they can in order to promote their cars, brand and also increase sales figures. So after hoardings, billboards, kiosks, print, electronic and online, it is time for an innovative marketing initiative- for the first time, the entire train on the Gurgaon Metro line will be branded with the Rapid model line from Skoda Auto India.

 

 

Skoda Rapid


 

The collaboration is for 3-months and Skoda will look to extend it depending on the response from this initiative. This was also a natural fit as the Gurgoan metro line also bears the 'Rapid' name which coincides with the model 'Rapid' from Skoda. The metro moves around areas like DLF Cyber City and Unitech Corporate Parks, which is also a catchment zone for Skoda's target audience.

 

Commenting on this approach, Kamal Basu, marketing director, Skoda Auto India said, "The association was based on our brand philosophy of being 'Simply Clever'. It was an opportunity for Skoda to take up this property as the metro was named after one of our carline ‘Rapid’. Gurgaon being one of the important markets for us this association helps in increasing brand awareness as we reach out to 6 to 7 lakh of our audience every day. Apart from this, the Rapid Metro branding is also visible from Delhi-Jaipur highway which has a daily traffic of approx. 1 lakh vehicles."

 

Skoda Rapid is an entry-level sedan, that was launched in late 2011 and since then the company has sold over 35,000 cars, making it one of the most successful cars for the brand.

More on this Car

Post Your Comment

Do you like this story?

Skoda Rapid comes up with monsoon offer

by Punam Chavan

The Czech carmaker has introduced three different...

Skoda Black Edition models revealed

by Punam Chavan

Skoda has launched eight Black Edition models...

Top 10 deals on Sedans in July 2014

by Anand Mohan

Several struggling sedans tempt with discounts...


 
SPECIAL COVERAGE

Honda Mobilio: Special Coverage

Honda makes its entry into the MPV segment with the Mobilio. This 7-seater will be offered with two...

2014 Toyota Corolla Altis: Special Coverage

The 2014 Toyota Corolla Altis, in its 11th generation, has been launched in India starting at Rs...

 

Read Next Story