2015 Mercedes-Benz Luxe Drive kickstarts in India

  • Feb 24, 2015
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The German carmaker has begun 'Luxe Drive', a unique event that promises to enhance its customer's experience with the car brand in the country

2015 Mercedes-Benz Luxe Drive kickstarts in India

Mercedes-Benz knows to pamper its customers by letting them indulge into a luxurious experience with the brand. The luxury carmaker has begun Luxe Drive – a one of its kind drive event which will let customers drive Mercedes-Benz vehicles and also experience gourmet and haute couture. The event was recently held in Chandigarh and will travel to Gurgaon, Jaipur and Surat in its first phase.

To add a celebrity factor to the Luxe Drive, Mercedes-Benz will have Michelin Star Chef Vikas Khanna to delight customers with his culinary expertise. Participants will also have the opportunity to interact with him and be a part of this luxury gourmet experience with him. The excitement will be topped-off with a dose of high street fashion through top international brands from 'The Collective'. There will also be a styling consultant to enhance the customers’ style quotient.

Michelin Star Chef Vikas Khanna will delight customers with his culinary expertise at the Luxe Drive

Speaking about the event, Eberhard Kern, Managing Director and CEO, Mercedes-Benz India, commented, “Mercedes-Benz pursues the philosophy of ‘Live the Best’, where we aim to provide our patrons with an unparalleled brand experience. In enhancing this unique modern luxury experience and create an innovative engagement platform, we are introducing ‘Luxe Drive’ which is a unique drive experience blending adrenaline with gourmet and haute couture. One of its kind customer engagements like Luxe Drive, reiterates that we Mercedes-Benz is on the right path to create fascination and delight for its existing as well as potential customers, especially in the emerging tier II and III markets, which are the future growth drivers.”

Performance of Mercedes-Benz sedans and SUVs will be showcased through a series of self-driving exercises

The action refuses to stop here. The Mercedes-Benz Luxe Drive will showcase the performance of Mercedes-Benz sedans and SUVs through a series of self-driving exercises on a specially designed test track. The off-road drive setup has been imported directly from Germany for demonstration and drive experience. The Mercedes-Benz GLA-, GL- and ML-Class will perform on the 40-degree slope displaying cutting edge features such as hill hold assist, downhill speed regulation, 4MATIC system and air suspension.

There will also be a special zone for exclusive Mercedes-Benz merchandise where guests can choose and take home their favourite merchandise. Also available will be a kid’s zone with games for engaging the kids and Mercedes Trophy zone with exclusive Mercedes Trophy goodies on display. Guests will also have the unique opportunity to get a free car evaluation from Mercedes-Benz Certified team and an opportunity for special trade-in and personalised finance offers.

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