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Skoda introduces 'Drink & Drive' service for Mumbai customers
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The idea is original - Czech Automaker Skoda, has launched the 'If you Drink, we drive' program which primarily has been designed to raise awareness about 'Safe and responsible riding'
The ‘If You Drink, We Drive’ program enables Skoda vehicle customers in Mumbai to enjoy their outing to the fullest with their friends and family and by fullest we mean it because one can drink to their hearts content without having to worry about driving back home on the busy and dangerous streets of Mumbai.
Commenting on this initiative, Mr. Kamal Basu, Head - Marketing, Skoda Auto India said, “Safety is one of our core philosophies; spreading awareness about safe driving has been of utmost importance to us. Skoda’s ‘If You Drink, We Drive’ program is an extension of this endeavour to promote safe and responsible driving amongst Skoda owners, without them having to miss out on the fun element of watching the games.”
However, this service is applicable only to those customers who will be driving to the respected venues in their own Skoda cars. The Chauffeur will be ready, waiting to drive them home in the comfort of their own Skoda, on prior notice. A stringent verification process will follow the drop off as security has to be implemented.
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