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Skoda again the main sponsor of the Tour de France in 2012
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Skoda will provide the 110 vehicles to the organizers of the Tour de France. In doing so, the car manufacturer will deploy its entire current model range from the Citigo to the Superb
Skoda fans around the world would be proud to know that the Czech car maker is third-oldest brand of the world still in operation and began it’s actually began it success story piecing together bicycles in the year 1895. Fast forward more than a century, and even today as one of the world’s most respected auto manufacturers Skoda is inseparable from its humble beginnings and will once again be the main sponsor and official vehicle partner of the Tour de France in 2012.
The famous/infamous ‘tour of suffering’ attracts approximately 15 million people along its route, plus about two billion TV viewers throughout the world. It is quite simply the most legendary endurance bicycle racing event on the globe.
The 99th edition of the classic bike race that will start with the traditional prologue in the Belgian town of Leige on June 30th will cover a total distance of 3,479 kilometers and will end on the 22nd of July when participants cycle past the finish line on the Paris Boulevard of Champs-Elysées.
A fleet of approximately 100 Skoda vehicles which include the new Citigo compact MINI and the luxurious Superb sedan among other current models will be provided to the organizers of the Tour de France for all their on-road assistance, safety and other miscellaneous needs through the event’s 20 grueling stages.
The Czech auto brand is incidentally also the partner of the ‘White Jersey’ – for the best rider under 25 years – and supports five professional teams and two technical assistance teams. Skoda will also participate actively in the advertising caravan. The so-called ‘caravane publicitaire’ drives one to two hours ahead of the field and is a very popular attraction for spectators due to its varied accompanying program.
Besides ice-hockey, cycling has been the most important pillar of Skoda’s sponsoring strategy, and besides the Tour de France, which it is now supporting for the ninth time in history, their commitment to cycling as a mass sport extends to the ‘Cycling for Life’ event in Czechoslovakia as well as the ‘Velothon’ held in the German capital of Berlin.
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