Royal Enfield gears up for Rider Mania

Royal Enfield owners from around the country ride in to Goa to participate in this motorcycle fest that features activities and entertainment that promote biker camaraderie.

More than 5000 riders from across India are expected to participate in three days of music, mirth and odd riding skills in an event that provides the perfect platform to showcase one’s passion for motorcycling and the Royal Enfield brand.

Participants at Rider Mania celebrate motorcycling through music, art, photography and lifestyle apart from the various competitive and fun events organized for the riders and their family.

The festival has an exhaustive line up of motorcycling events that include Trials, Dirt Track Racing, Slow Race and Assembly Wars that will be held under floodlights. Royal Enfield has also organised special sessions on photography and motorcycling trails.

A special enclosure displaying Royal Enfield’s range of apparel will showcase the latest in motorcycle fashion along with a few neat accessories to customize your Enfield.

This year too, custom made motorcycles, designed exclusively for Rider Mania will be on display at a special enclosure inside the venue. These motorcycles are an expression of the designers’ motorcycling spirit and craftsmanship. There will also be a competition to judge the best custom bike of Rider Mania 2014.

Like every year, the Celebration Ride will take place with all the participants riding through the streets of Goa to celebrate the motorcycling spirit of the riders and Royal Enfield. Music being the intrinsic part of every festival and also of Rider Mania, the 2014 edition will see performances from Papon and the East India Company, Nucleya and Vir Das’ Alien Chutney and Skrat.