Nissan named one of the best global brands for 2014

Nissan has climbed the ladder of the valuable brands list in 2014, and has been named the one of the world’s most valuable brands for 2014, according to brand consultancy- Interbrand. According to the study released by the consultancy firm, Nissan has ranked 56th, up from the 65th rank as opposed to that in 2013.

The study has pointed out the strength of Nissan’s financial performance, product portfolio and leadership position in electric vehicles among the drivers of the company’s brand health. The value of the Nissan brand was estimated at Rs 46,767 crore, an increase from last year's estimated value of nearly Rs 38,037 crore.

In June this year, Nissan was named one of the world's greenest brands for 2014 in Interbrand's Best Global Green Brands report. Nissan moved up one spot to fourth overall powered by the Nissan Leaf, the world's best-selling 100 per cent electric vehicle and making the company the global leader in Zero Emissions mobility.

Roel de Vries, Vice-President and Global Head, Marketing and Brand Strategy, Nissan Corporate, said, “Brand power is a key indicator of the health of the Nissan business and a major driver of the company’s growth. We are pleased to see a 23 percent increase in brand value from last year – nearly doubling Nissan’s brand value since its inaugural appearance on the list in 2011 – and recognition as a 'top' riser in the study.”

The study noted Nissan’s recent launches for the Qashqai, Murano and Rogue as a demonstration of the brand’s ‘Innovation and Excitement for Everyone’ positioning. The company’s leadership in electric vehicles and investment in future mobility, like autonomous vehicles and fuel cell technology, were recognised for addressing emerging customer needs in a rapidly changing automotive market.