24201
Nissan to absorb more students for brand building
Posted on 11 Jul 20121,199 Views0 Comments
The company announced selection of 19 young B-school students as Nissan student brand managers (NSBM)
As the Japanese car-maker Nissan improves both its wallet and mind share in the country, it is driving the brand building through roping management students.
The company is also planning to make its talent hunt programme called 'Nissan Student Brand Manager Programme' more broad-based to tap the talent in a more effective way, Hover Automative India Pvt Ltd sales and marketing director Nitish Tipnis said here late last night, after announcing the winners for this year.
Hover Automative is the sales, marketing, distribution and dealership partner of Nissan Motors in India.
The company announced selection of 19 young B-school students as Nissan student brand managers (NSBM), which was first launched in 2010, for this year.
"The third season of NSBM has brought more innovation and creativity to the fore and through which we will tap the creative potential further to achieve meaningful results," Tipnis said.
Do you like this story?
Readers' opinions ( 0 )
Post a Comment
Post a CommentNissan to hike car prices in January
Japanese car maker to hike prices to offset...
Nissan to launch Sunny Automatic by February 2013
Expect the CVT version to come at a Rs 80,000...
Nissan to launch compact SUV by August 2013
Rebadged Duster to come at an aggressive price
The Ferrari Way : Special Coverage
Ferrari has been voted as the most powerful brand in the world according to Brand Finance and the...
Chevrolet Enjoy : Special Coverage
Designed to take on everything from the Maruti Suzuki Ertiga to the Toyota Innova the Enjoy is...
