New Avengers movie to feature Harley-Davidson Project LiveWire

After months of speculation and some behind-the-scene spy pictures it has been confirmed that the American motorcycle maker will feature Harley-Davidson Project LiveWire, the company’s first electric motorcycle, in Marvel’s latest superhero movie Avengers: Age of Ultron. 

This announcement was officially made during the recently held Comic-Con, the international comic convention held at San Diego. Marvel and Harley-Davidson have confirmed that in the next edition of the Avenger blockbuster series one of the key characters - Natasha Romanoff (a.k.a. Black Widow) which is played by Scarlett Johansson, will be seen riding the Harley-Davidson Project LiveWire electric bike in an action sequence along with Captain America.

Harley-Davidson and Marvel comics have a long association and  the American iconic motorcycles have appeared in a number of Marvel movies and television shows over the last several years. In recent times the Harley-Davidson Street 750 was featured in another Marvel film - Captain America: The Winter Soldier, which released earlier this year.

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“Our partnership with Marvel continues to provide thrilling platforms to showcase our latest innovations to existing and new fans of the brand,” said Dino Bernacchi, Director of U.S. Marketing at Harley-Davidson Motor Company. “Not one, but two bikes will be featured in Avengers: Age of Ultron - Project LiveWire and the all-new Street 750, which is now available at Harley-Davidson dealerships.”

The Harley-Davidson Project LiveWire has been developed by the US bike maker as a design study and to get insight into rider expectations of an electric Harley-Davidson motorcycle. The company is also taking Harley-Davidson Project LiveWire to consumers across the US. In fact, fans present at the 2014 Comic-Con in San Diego got a chance to test ride the electric bike and provide feedback to help shape the future of Harley-Davidson’s first-ever electric motorcycle.