MyTVS expands to eastern India

Flagship brand of TVS Automobile Solutions-- MyTVS -- has entered the eastern market in the country through its tie-up with Rajgarhia Group and plans to have four outlets in West Bengal by this fiscal-end.

Rajgarhia Group has been in the business of hire-purchase and vehicle finance for over two decades. The company is the largest private financier of Ambassador cars in Kolkata.

MyTVS, a strong player in the southern region for the after sales automobile industry, has inaugurated its first joint venture based multi-brand car service outlet in Kolkata through TVS Rajgarhia Automobile Solutions, a company statement said.

TVS Rajgarhia Automobile Solutions is the floating company of TVS Automobile Solutions and the Rajgarhia Group, Kolkata.

MyTVS has planned to have four outlets in West Bengal by the end of this financial year, the release said.

"We are happy to have our base expanded in the eastern market through this outlet. Through our tie-ups with OEMs and vendors, we aim to provide valuable service solutions to our customers beyond car servicing," TVS Automobile Solutions President R Srivatchan said.

Commemorating the occasion, MyTVS has launched a promotional package at Rs 299 for customers which include water wash, electrical and air-conditioning check-up, and brake adjustment among others.

"We would like to set a new benchmark in the car servicing business, by providing hassle free experience to car owners. The Taratala outlet is already the biggest outlet in Eastern India," TVS Rajgarhia Automobile Solutions Director Ashish Rajgrahia said.

MyTVS has 30 outlets and 49 service franchisee outlets in Tamil Nadu, Kerala, Andhra Pradesh and Karnataka. It has plans to increase both own and franchise outlets to 100 and 300, respectively by 2015, the release said.

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