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MUVs overtake sedans to rule Indian roads
Posted on 16 Jul 201226,194 Views1 Comments
The snob value of the three box sedan is being overcast by the practicality of Multi Utility Vehicles (MUVs)
The frenzy for multi-utility vehicles in the country has reached a new high. For the first time ever, the June ended quarter of the current fiscal has witnessed utility vehicles selling outsells sedans in their respective price brackets.
The shift towards multi-utility vehicles has been spurred by the latent demand for Mahindra & Mahindra's premium sports utility vehicle XUV 5OO and multipurpose vehicles such as Maruti Suzuki's Ertiga and the tried and trusted Toyota Innova.
What's more, M&M's XUV 5OO sales were almost 50% more than all competing cars put together in executive segment ( 11-15 lakh) for the first quarter of FY13. M&M sold approximately 9,000 units of XUV, whereas cars such as Corolla Altis, Chevrolet Cruze, Honda Civic, Skoda Laura and Volkswagen Jetta all put together sold 6,432 units.
Toyota Kirloskar sold about 20,000 Innovas, whose mid trim and high-end variant also compete with these models.
Pawan Goenka, president, automotive, Mahindra & Mahindra, said SUVs and MPVs outperformed other segments due to the value package which are on offer. The key factors like space, seating capacity, versatility, car-like comfort and attractive price points have triggered the demand.
"The XUV5OO has not only outsold any D segment car, but has sold more than all the 6 D segment cars combined in the first quarter. Continuous demand can be attributed to our clutter breaking styling, power-packed features, various technologies and a competitive price has fuelled its demand," said Goenka.
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DEVENDR
Fact of the matter is MPV and SUVs handle better on our Indian roads, and the ride is also smoother on large wheels, with good ground clearance. I too am planning in shifting to a MPV.
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