MRF Launches ZSPORT Cricket World Cup Limited Edition Tyre

Cricket fever is in the air, as the much awaited ICC Cricket World Cup 2015 is set to begin this weekend. From potato-wafers and cola companies to car and tyre manufacturers everyone is hopping on the cricket band wagon. Sticking to the trend leading Indian tyre manufacture, MRF has launched ZSPORT, a special range of World Cup edition tyres. And who better to unveil the new tyre range than legendary cricketer Sachin Tendulkar. Speaking at the launch event master blaster, Sachin Tendulkar said, “I am delighted to be a part of this and it is really heart-warming to see the excitement around the Cricket World Cup. MRF through the years has always believed in nurturing talent for Cricket and the ZSPORT World Cup Limited edition tyre and initiatives such as Pace Tryouts are a strong tribute to MRF’s passion for the game.” At the launch event, the audience also got an exclusive glimpse of the ICC Cricket World Cup Trophy, which 14 world class cricket teams from across the world will be competing for. Since MRF is a global partner of the ICC Cricket World Cup (CWC) 2015, the new MRF ZSPORT will sport the ICC World Cup logo.

The special edition MRF ZSPORT tyre aims to capture the imagination of cricket lovers across the nation who, it is hoped, will see it as a prized acquisition.  This tyre can be fitted on over 25 models of cars in the mid and premium car segment, in India. Arun Mammen, Managing Director, MRF Limited said, “MRF is extremely proud about its long-term association with cricket and excited about being a Global Partner of the ICC World Cup2015. The launch of this unique product is just a testimony to our commitment to the game. This is a global first by MRF and we are confident that this product will connect instantly with Cricket lovers.”

MRF has been closely associated with cricket for close to three decades and the company’s logo is often spotted on cricket bats and player’s jersey. Besides the company also has the MRF Pace Foundation which helps young aspiring sportsmen to hone their cricketing skills. MRF has been closely associated with cricket for close to three decades and the company’s logo is often spotted on cricket bats and player’s jersey. Besides the company also has the MRF Pace Foundation which helps young aspiring sportsmen to hone their cricketing skills.