Modi to convince Maruti to shift operations to Gujarat
Posted on 20 Jul 2012
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CommentsAfter Tata Nano, Narendra Modi to convince Suzuki bosses to shift Maruti operations to Gujarat

Gujarat chief minister Narendra Modi will meet senior executives of Suzuki Motor Corp in Japan next week to persuade them to shift the entire operations of its Indian arm Maruti Suzuki to his state from Haryana, evoking parallels with the strategy he employed four years ago to lure the Tata Group.
A person familiar with Modi's plans said the latest outbreak of labour trouble at Maruti's factory at Manesar in Haryana, where workers attacked managers and set fire to property on Wednesday, has opened a "Sanand kind of situation" and the Gujarat government is keen to use it to its advantage.
In October 2008, Modi famously convinced Group boss Ratan Tata to shift a factory to build low-cost car Nano to Sanand in his state, after a two-year-long agitation by farmers over land compensation hobbled production at the original plant in Singur in West Bengal.
Modi will set aside most of July 25 for "detailed discussions" with Suzuki and Maruti top brass, the person said. "It shows his seriousness about bringing the company to Gujarat."
A senior government official who will accompany Modi to Japan says the CM was due to meet Suzuki chairman Osamu Suzuki and the head of the Indian unit Shinzo Nakanishi at the carmaker's headquarters in Hamamatsu. Modi is travelling to Japan - his last visit to a foreign country before elections in December - for five days from July 22 to woo businesses to invest in Gujarat.
Maruti, India's largest carmaker, might need little convincing from Modi due to the company's troubled history with workers at Manesar. Last year, the company lost production worth more than 2,500 crore due to weeks of labour unrest at the same plant, which significantly depleted its market share. The latest round of violence has claimed a life of a senior manager and could shut the Manesar plant for a month.
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