Michelin launches second edition of Green Guide series in India

  • Feb 19, 2015
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The second edition of the Green Guide series encourages travellers from across the world to explore the rich heritage and culture of diverse India

Michelin launches second edition of Green Guide series in India

India has been known for its cultural wealth and opulent royal heritage for much of its long history. With an aim to encourage travellers from across the world to explore the rich heritage and culture of diverse India, tyre maker Michelin has announced the launch of the second edition of the Green Guide series in India. This second iteration of Green Guide series will cover three major northern cities which include Delhi, Agra and Jaipur. The first Chennai edition was released in 2013.

Commenting on the launch, Cynthia Ochterbeck, Editorial Director, Michelin Travel Partner, said, “After launching the Green Guide to Chennai and Tamil Nadu, we wanted to add another edition which would reflect the rich culture and heritage of India. It is impossible to tell India’s tale without talking about the magnificent art and architecture of the Mughal era. Hence we came up with Delhi, Agra and Jaipur- the golden triangle with an added perspective on sustainable tourism. At Michelin, our core mission is to enhance mobility around the world not only through innovative Michelin tyres, but also through our flagship mobility assets such as the Green Guide.”

The new Michelin Green Guide Delhi, Agra and Jaipur encourages travellers to discover northern India’s Golden Triangle, with an added perspective on sustainable tourism. This Green Guide proposes itineraries for exploring the vestiges of the short-lived city Fatehpur Sikri, spotting tigers on a jeep safari in Ranthambore National Park, and experiencing the local colour at Pushkar’s annual camel fair and of course, marveling at the Taj Mahal.

Michelin’s star-rating system for attractions, detailed maps and recommendations for restaurants and accommodations will help travellers experience the best of the region. The guide also recommends places to eat and stay, including those linked to sustainable tourism like trails at off-beat locations, visits to organic farms and descriptions of the enduring ways of life, culture and heritage that are community based and enviornment-friendly.

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