Mercedes-Benz to hike prices on January 14
Mercedes-Benz India pursued an aggressive network expansion strategy in 2012. It opened six new touch points in Tier II and Tier III cities. Mercedes-Benz India now is present in 31 cities with 72 touch points and has one of the densest networks among Luxury car manufacturers in India.
The German luxury car giant sold 7138 cars in 2012. The new M-Class launched in 2012 has been a runaway success and is booked until May 2013, the new B-Class luxury Hatchback is booked until February 2013 while the S-Class luxury limousine continues to lead in its segment.
Kern said, "Our sales performance has been overall in line with expectations. At the same time we have managed to retain our profitability and premium in 2012. 2013 would be an exciting year for us. We will continue to delight our customers through an array of fascinating products, engagements and experiences."