Mercedes-Benz records best sales between Jan-Sept 2015

At the beginning of the year, Mercedes-Benz announced an aggressive strategy for its operations in India. The company revealed its plans of introducing 15 new models in 2015 in a bid to gain the top spot in the luxury car market. Nine months into the year the strategy has already started bearing fruit as Mercedes-Benz recorded sales of 10,079 units in this period, which a little less than the total number of units sold in 2014. These numbers reflect a 34 per cent year on year growth over January-September 2014. 

Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “Mercedes-Benz’s success run in India continues as we sold almost the entire 2014 volumes in first nine months of 2015. This continuous sales success is a clear reflection of our customer centric approach and our relentless drive towards creating customers for life. I am glad to see the India strategy is bearing fruits, and we are well poised for entering the Q4 with a very strong footing.”

Breaking down its overall growth in the year, Mercedes-Benz’s sedan portfolio led by the CLA, C-Class, E-Class and S-Class grew by 34 per cent in the period Jan-Sept 2015. But it was their SUV portfolio that that reflected a higher percentage growth. SUV portfolio comprising of the GLA, M-Class and GL Class grew by 70 per cent and is expected to grow higher in the last quarter with the launch of the GLE luxury SUV next week. 

Aside from an offensive model approach Mercedes has also given equal attention to its dealer expansion plans. The three-pointed star also inaugurated 13 new outlets taking their reach to 39 cities across the country.