Mercedes-Benz planning to buy stake in MV Agusta

According to various Italian websites, Daimler AG, the parent company of Mercedes-Benz is planning to buy minority stake in MV Agusta. These reports suggest, the Italian two-wheeler manufacturer is looking to offer up to 30 per cent stake of the company. This isn’t the first time that Daimler has shown interest in an Italian motorcycle manufacturer as it had partnered with Ducati to launch the Diavel AMG Special Edition bike back in 2011. It was supposed that Mercedes-Benz was among the many prospective buyers looking to takeover Ducati but it was eventually acquired by its arch rival Audi.

But, what sets apart the rumour of Mercedes planning to buy minority stake of MV Agusta is the fact that the Italian bikemaker is having a successful run in terms of sales unlike Ducati that was almost on the verge of bankruptcy in 2012. But MV Agusta CEO Giovanni Castiglioni, son of the famous Claudio Castiglioni, has mentioned in the past that the company needs investment from third party bodies for further expansion and growth of the brand.

This move will be beneficial for both the brands as Mercedes-Benz will be associated with a two-wheeler manufacturer as its competitors BMW and Audi both have two-wheeler entities. For MV Agusta this partnership would result in massive influx of cash, which should aid in its expansion and help it in bringing in more new products to the market. As of now this is all a mere speculation, but it is expected that a formal announcement will be made soon. Watch this space for more information.