Mercedes-Benz introduces LuxeFest 2014

Mercedes-Benz has decided to pamper its valued customers by letting them indulge into a luxurious experience with the brand. The German carmaker has launched LuxeFest 2014 – a festival celebrating modern luxury with renowned opulent brands such as JW Marriott, Swiss International Airlines, and Carl F Bucherer.

As a part of the LuxeFest 2014 campaign, Mercedes-Benz showrooms across the length and breadth of the country will offer its customers a chance to experience these luxurious brands which the German carmaker has associated with.

Speaking on the introduction of Mercedes-Benz LuxeFest, Eberhard Kern, Managing Director and CEO, Mercedes-Benz India, said, “2014 is our ‘Year of Excellence’. By ‘excellence’ we mean our continuous endeavor in creating new avenues of customer fascination and delight. We are continuously driven by our passion to create new benchmarks in Modern Luxury and innovation.”

“Through LuxeFest, we are targeting potential and existing customers to experience Modern Luxury across our showrooms in India. During the festivities, we want to extend to our discerning customers a prestigious experience at our Mercedes-Benz showrooms and also benefit through our associations with other top luxury brands like Carl F. Bucherer, J W Marriott and Swiss International Airlines,” he further added.

Customers will be gifted goodies through lucky draws that will be conducted between August 20 and October 31, 2014. Through this campaign one winner stands a chance to win a personalised Carl F Bucherer watch with his or her name customised on the dial.

Similarly, one couple from the campaign will get a stay package at any JW Marriott property in India - an all expenses 2 night/3 day package.

In addition, every prospective buyer who takes a test drive of any Mercedes-Benz car during the campaign period will get a 20 per cent benefit voucher for F&B and Spa at any JW Marriott property in India.

As part of this campaign, one couple will get a business class travel ticket from Swiss International Airlines to any destination in Europe. The winner will be chosen by a lucky draw of all test drives at the end of the campaign.