Tata Motors launches Prima truck in UAE and Oman

  • Mar 20, 2015
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The launch of the Tata Prima in UAE and Oman marks the introduction of a new range of next-generation commercial vehicles in both the countries

Tata Motors launches Prima truck in UAE and Oman

Tata Motors has introduced its Prima range of heavy commercial vehicles in the UAE and Oman. The homegrown auto major has launched two variants of the Prima range of trucks in the UAE and three variants of the heavy commercial vehicles in Oman.

In the UAE, Tata Motors partnered with United Diesel and in Abu Dhabi with Dalma Motors. In the UAE, the Prima 4438.S (4X2) tractor head and Prima 4038.K (6X4) construction tipper have been introduced. In Oman the Prima will be available as a prime mover, rigid tipper and tanker in 4x2 and 6x4 configuration, with the Prima 4438.S and the Prima 4038.K catering to fleet owners, goods transportation, construction and waste management companies.

Commenting on the development, Ravindra Pisharody, Executive Director, Commercial Vehicles Business Unit, Tata Motors, said, "The launch of the Tata Prima brand in Oman and the UAE, is an important milestone in Tata Motors' continued expansion in the GCC region."

"The range that has been launched in both the markets is world-class in every sense, giving our customers competitive business advantages, with the trusted credentials of the Tata Motors brand," he further added.

The Tata Prima, according to the Indian automaker, has been built with technical inputs from across the world. The cab design has been built with inputs from Italy, engine technology from the USA and Europe, gearbox expertise from Germany, chassis frame know-how from Mexico, sheet metal dies from Japan and Korea and robotic weld line technology from Sweden,. This truck is, therefore, referred by Tata Motors as a 'World truck'.

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