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Maruti Swift DZire becomes India's best selling car

by ET Posted on 05 Jun 201320,773 Views1 Comments

Swift DZire becomes India's best selling car, ending Alto's long stint at the top


Maruti Suzuki Swift DZire



The Swift DZire has become India's best-selling car, ending the Alto's long stint at the top, a development that signals the preference of Indian consumers for a slightly larger car even at the entry level. The small compact sedan from the Maruti Suzuki stable outsold sibling Alto, a hatchback powered by an 800cc engine, by 854 units in May.


The surge in sales of the DZire, which is much costlier than the Alto, is likely to boost the profitability and margin of Maruti Suzuki. The DZire costs 5-7 lakh, depending on the model, while the Alto is around 3 lakh. 


"DZire is proving us right. We had perceived five years ago the demand for compact sedan would be strong enough with customers propelling it in their pursuit to upgrade to bigger cars, which led to the creation of this new car that has emerged as such a strong product," Maruti Suzuki COO (marketing & sales) Mayank Pareek said. 


The DZire is part of the compact sedan category that has emerged as the fastest-growing passenger car segment with sales rising 21% in the last fiscal to 2.26 lakh units even as the car market as a whole shrunk 7%. Other models sold in this segment are the Honda Amaze, Mahindra Verito, Toyota Etios and Chevrolet Sail.



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