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- Feb 23, 2024
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Maruti Suzuki wants to shed its tag as just a budget car maker. The company might have sold most of the 15 million cars it has produced in India for the budget segment but India’s largest carmaker is scripting a move up the segment stair. The company has opened its first premium dealership in Dwarka, New Delhi that sells the Ciaz C-segment sedan only at present. It will be joined by the upcoming crossover S-Cross/Across and then the premium YRA hatchback around Diwali.
Many such showrooms are planned across the Country to house Maruti’s premium models for display as the company expects to attract the more affluent car buyer. Expect these showrooms to provide a better, more inviting buying experience. The premium dealership network is reportedly called Nexa and will find its way to major cities across the Country to begin with.
While the small car segment is doing well for Maruti Suzuki, there is a noticeable shift in the entry level segment from cars like the Alto and Wagon R to the Celerio and Swift and this trend is only heading upwards. The Nexa network will take a few years to establish itself so it seems the right time for the carmaker as it starts introducing its more expensive models start rolling in.
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