Maruti Suzuki gains market share

  • May 17, 2016
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Maruti has increased its already sizeable market presence in the Indian auto sector, and now stands with a massive 48% share

Maruti Vitara Brezza

India’s largest car manufacturer, Maruti Suzuki, have grown even larger compared to the previous year. Thanks to its newly launched fleet of cars that include the Baleno, the Vitara Brezza, and the S-Cross, the manufacturer’s market share have grown to over 48 percent as compared to 46.8 percent of the previous year.

These new vehicles - along with its existing cars - have certainly boosted the company’s position in the Indian automotive scene. Also, with the launch of the Nexa line of showrooms, the company has managed to garner its sought-after “premium-ness”. And rightfully so, as these three cars have contributed to a monumental 17 percent growth as compared last year, in the same period.

The company officials stated that their latest car, the Brezza, has received over 55,000 bookings since its launch. Meanwhile, its premium hatchback Baleno saw a booking number of 1,00,000 units, pushing its waiting period towards an average of about 4-6 months depending on the city. The S-Cross, however, sits at a steady 2,500 units on sale each month, which could be the result of the heavy discounts available with the car. These premium end vehicles of Maruti are responsible for 25.42 percent of its monthly sale.

The other half of the sales comes from Maruti’s small cars, the likes of Maruti Alto and Celerio and so on. Interestingly, their sales have dropped by as much as 9.9 percent as compared to the last month, which could be because of the Renault Kwid that has gained tremendous popularity among buyers.

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