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Maruti Ertiga shows the way
Posted on 07 Jun 201217,527 Views4 Comments
MUVs by Chevrolet, Nissan & others to hit Indian roads soon
At least five new multi-utility vehicles will hit the Indian roads in the next few months as automakers try to replicate Maruti Ertiga's success. Ertiga, which Maruti advertises as a life utility vehicle, clocked 35% growth in sales to 10,174 units in the first two months of the current fiscal.
Chevrolet's Enjoy, Nissan's Evalia, Ashok Leyland's Stile, Hyundai's Hexa Space and Force Motors' MPV will hot up competition for Ertiga at the entry level and Toyota's Innova at the other end of the price band.
Analysts say the new products will be an ideal mix of price and utility, something that Indian buyers have been waiting for long.
"Customers had been looking for right upgrade from hatchbacks in terms of size and utility. Unlike Innova, Ertiga offers a perfect preposition of a personalised vehicle," said Abdul Majeed, partner, auto practice, at PricewaterhouseCoopers.
NEW ENTRANTS
"It seats seven passengers and can also be maneuvered easily," PricewaterhouseCoopers' Majeed said about Maruti's Ertiga, underlining the increasing room for MUVs that offer an easy crossover option to buyers. Growth in India's MUV segment has lagged that in other vehicle classes.
The entry-level vehicles Sumo, Rhino Rx and Xylo were available for long, while Tata Motors' Aria could not make a dent in the market primarily because of its higher pricing. In this scenario, the Ertiga, with at an entry price tag of Rs 5.9 lakh, is considered a good bargain.
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Readers' opinions ( 4 )
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Nivedhithaa
Good looking car
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karan chd
drive good but starts roar with full load and ac not effective
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pratap
Ertiga is good looking but price is high.
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Ketan chorasiya
Very good look
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