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Mahindra introduces utility vehicles in Kenya
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Simba Corporation has invested approximately 600 million Shillings Shillings (Rs 3.95 crore) in Xylon Motors to offer customers warranty, parts and after sales services
Mahindra has launched its international range of utility vehicles in Kenya consisting of the XUV500, Scorpio, Pick Up truck range, the Genio Pick-Up and the Maxximo MINI truck. Mahindra has appointed Simba Corporation as the sole dealer for its vehicles throughout Kenya. Simba Corporation will sell and service Mahindra vehicles though dealerships across the nation under the name of Xylon Motors.
Apart from Kenya, Mahindra & Mahindra’s global wing currently sells its vehicles in Europe, South and Central America, Egypt, Australia and South Africa.
In the African continent Mahindra operates across industries such as IT, energy, tractors and of course automobiles. Its joint venture, Mahindra South Africa operates in Algeria, Egypt, Morocco, Tunisia, Ghana, Nigeria, Sudan and South Africa.
“Mahindra has been the leader in India’s utility vehicle market, with over 50 per cent market share and sells its products in over 40 countries on six continents. We understand the importance of partnering with prestigious brands like Mahindra to ensure that we deliver the highest quality products and services to our customers. Mahindra boasts of a rich heritage in the automotive industry, having been established over 60 years ago and we have great confidence in the company’s future strategy for the Kenyan market. We believe very strongly that the new product range will be a success in this market,” said Dinesh Kotecha, Executive Director, Simba Corporation, at the opening of the Xylon showroom in Nairobi.
Simba Corporation has invested approximately 600 million Kenyan Shillings (Rs 3.95 crore) in Xylon Motors to offer customers warranty, parts and after sales service.
Mahindra has rightly identified the African continent as a key market and has also sketched plans for introducing new vehicles in the market. The company has also hiked its manufacturing capacity for both passenger and commercial vehicles in the market.
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