Mahindra First Choice Wheels inaugurates largest Delhi dealership

  • Jun 28, 2012
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Mahindra First Choice Wheels has opened its largest pre-owned car outlet in New Delhi

Mahindra First Choice Wheels inaugurates largest Delhi dealership

Mahindra First Choice Wheels Ltd (MFWCL), a multi-brand pre-owned car retail chain, has inaugurated its largest dealership in New Delhi that can accommodate up to 50 used cars. Spread over 15,000sq ft on the Dabri Palam Road, the new dealership will also offer a range of services apart from purchase and sale of pre-owned cars, such as fitment of accessories, finance, insurance and assistance with paperwork for a smooth transition in the ownership of the vehicle. 

Rajeev Dubey, President, After-Market & Member of the Group Executive Board, Mahindra & Mahindra said, “The pre-owned car industry often focuses only on the car transaction and not on the total experience of car ownership. With this new store we hope to change this perception and create a unique, aspirational experience for the pre-owned car consumer, right from the point of entry till final exit. Our network in Delhi NCR has now increased to include over 25 dealers, making us well positioned to tap the potential of the pre-owned car market in the region.”

Mahindra First Choice Wheels aims to provide a hassle free experience to used car buyers by providing an experience similar to that of buying a new vehicle. Before MFCWL purchases a car to add to its fleet of pre-owned cars, a trained engineer scrutinises the vehicle to determine the condition if the vehicle and judge it on the 118-point quality check list of the company. All paper work of the vehicle are inspected as well. If a vehicle does well during its scrutiny and MFCWL purchases the vehicle, it is refurbished as per the company’s norms. 

Garg Automotive

Mahindra First Choice Wheels will then put a warranty on certified vehicles along with free service to provide customers with complete peace of mind after purchasing the vehicle. MFCWL also offers 24x7 roadside assistance, subject to terms and conditions, which guarantees the customer that in the event of a break down, assistance will be at hand. The warranty on Certified Pre-Owned Cars, subject to terms and conditions, covers the important components of a vehicle. 

The newest MFCWL dealership, Garg Automotive, has a sales target of 35-40 cars in 2012 and 70 cars by the end of the financial year 2012-2013. 

At present there are 161 Mahindra First Choice Wheels outlets in the country that are spread across 100 towns and cities. MFCWL is looking to stretch the number of its pre-owned car dealership to 500 in the next three years so as to make its presence in metros as well as in tier 2 cities and towns. 

Apart from the convenience and peace of mind of buying a used car from a pre-owned car outlet MFCWL also has its website through which customers can look for a specific vehicle in the used car market or browse available vehicles to find one that suits their needs. 

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