Mahindra First Choice Wheels inaugurates 28th dealership in NCR

  • Apr 26, 2013
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Mahindra First Choice Wheels adds the 28th outlet to its NCR used car outlet network to capitalise on the growing used car market

Concierge Luxuryy

Used cars can be tricky to buy with hardly any cars being available in the country with a full service history and maintenance record. This is where pre-owned car retail chains such as Mahindra First Choice Wheels come in. 

Mahindra First Choice Wheels has inaugurated its 28th authorized dealership, Concierge Luxuryy, in the NCR at Rajendra Place, New Delhi to further expand their market presence and provide reliable used cars in the market. 

Concierge Luxuryy, which was inaugurated by Yatin Chadha, Vice President, Retail Business (Franchise & COCO), Mahindra First Choice Wheels, is located at, 109, Prabhat Kiran Building, Rajendra Place, New Delhi and will offer the entire range of services for customers including purchase and sale of certified used cars, car finance and insurance, fitment of car accessories and assistance with paperwork and documentation. 

“We now have a rapidly expanding footprint in Delhi and NCR. We are, thus, well positioned to tap the potential of the certified used car market in this region. The used car industry often focuses only on the car transaction and not on the total experience of car-ownership. With this new store we hope to change this perception and create a unique, aspirational experience for the certified used car consumer, right from the point of entry till final exit from our showrooms,” said Mr. Chadha.

With an extensive 118 point checklist, every used car that is purchased by Mahindra First Choice Wheels is inspected and refurbished by a trained engineer along with a compilation of all the papers in question.

“Since its inception in 2008, Mahindra First Choice Wheels has maintained a reputation as a trustworthy and credible player in the Indian certified used car market and I am sure that customers in and around Rajendra Place will benefit from their expertise,” said Gaurav Kalra, Concierge Luxuryy.

Mahindra First Choice Wheels Ltd. (MFCWL) currently operates 255 outlets in 161 cities across India. The company plans to expand this number to 500 outlets in the next three years. MFCWL closed F13 with sales of 46,000 used cars, which is a 35 per cent growth on a Year-on-Year basis.

Also read: Mahindra First Choice Wheels inaugurates largest Delhi dealership

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