Audi aims to sell 20,000 cars by 2018; plans major investment

  • Mar 26, 2015
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The German carmaker currently manufactures 14,000 units a year on single shift basis; it sold 10,851 vehicles last year

Audi A3 front three quarters static shot

Audi has geared up to announce major investment plans in the next three-four months for the Indian market. The company plans to expand its business and eyes to sell 20,000 units in the country by 2018. In keeping with this expansion plan, the company has recently inaugurated a new showroom in Guwahati that would cater to the requirements of the seven sister states in North-East.

The company has refused to divulge the details about the quantum of investment, but has revealed that the firm is looking for a long-term strategy for the Indian market and hopes to maintain its position as a leader in the luxury car segment.

Audi has sold 10,851 units in India in 2014 and remained the largest carmaker for the second consecutive year. The company states that 96 per cent of its cars are assembled in India which helps the firm offer products at a competitive price and capture a market share of 34 per cent in the luxury sedan segment. The luxury carmaker also revealed that it plans to increase its market share by 10-15 per cent during 2015.

Audi has forayed into the north-eastern region with its new dealership and hopes to sell 150-200 units in the first year itself. The company is also targeting to sell 2,500-3,000 units this fiscal in states such as West Bengal, Bihar, Jharkhand, Odisha and North-East.

The current Audi portfolio in India includes the Audi A3 Sedan, Audi A3 Cabriolet, Audi A4, Audi A6, Audi A7 Sportback, new Audi A8 L, Audi Q3, Audi Q5, Audi Q7,   Audi S4, Audi S6, Audi RS 5 Coupe, Audi RS 7 Sportback, Audi TT Coupe, Audi R8, Audi R8 Spyder, Audi R8 V10 plus and the Audi R8 LMX.

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