Mahindra conducts third edition of Purple Club Torque Day in Chennai

  • Sep 19, 2014
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The Indian automaker's Purple Club Torque Day allowed owners of the Mahindra XUV500 and the Ssangyong Rexton to drive their machines around the Madras Motor Race Track

Mahindra Purple Club Torque Day in Chennai

The third edition of the Mahindra Purple Club Torque Day was organised on the Madras Motor Race Track in Chennai. This event gave the Mahindra XUV500 and the Ssangyong Rexton owners a chance to experience the thrill of speeding their cars on the race circuit.

More than 150 participants with 51 XUV500s and Rextons descended on the race track. The members also got an opportunity to experience fast flying laps of the race track in a Super XUV500 driven by Indian National Rally Championship (INRC) winner Amittrajit Ghosh and his co-driver Ashwin Naik.

Speaking on the occasion, Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra and Mahindra Ltd, said, “This was a special opportunity for the customers of our premium SUVs to get a first-hand experience of driving their vehicles on the Madras Motor Race Track. In keeping with our promise of providing unique & exclusive experiences to our Purple Club members, this event was a once in a life time opportunity for the XUV500 & Rexton owners to get an adrenaline pumping drive.”

The idea behind this drive experience was to propagate the outstanding driving abilities and the advanced technology features of the Rexton and the XUV500, while providing unlimited fun to our privileged Purple Club members. An experience as exceptional as this also leverages the changing aspirations and lifestyles of upwardly mobile Indian consumers,” he further added.

The Mahindra Purple Club is a premium club created for Mahindra XUV500 and Ssangyong Rexton owners. Members of the Purple Club have access to a lot of benefits and also exclusive privileges from leading brands, select invitations to auto and lifestyle events, vehicle pampering privileges and a dedicated relationship manager.

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