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Mahindra Adventure Season 2 kicks off in June
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The eagerly anticipated second edition of Mahindra Adventure will take place in June 2012
India’s leading SUV manufacturer Mahindra & Mahindra’s second season of Mahindra Adventure will be held in June. This series that showcases the off-roading potential of Mahindra vehicles includes categories like Great Escape, challenges, Monastery Escape, Royal New Year Escape, besides three new adventures, viz, the 14-day Tri-Nation Escape that traverses Bhutan, India and Nepal, and the six-day Authentic Goa Escape and Wildlife Escape. Primarily designed for Mahindra vehicle owners, those who do not own one can also participate by paying a nominal fee.
The Great Escape participants can participate in an ‘Off-Roading Trophy’ later in the year.
“After the successful run of Mahindra Adventure Season 1, we are all geared to unveil the new season that promises even more thrills for the adventure seeker. The ‘Off-roading Trophy’ and international events make season 2 even more exciting and will go a long way in showcasing the tough and rugged capability of our range of vehicles,” said Vivek Nayer, Vice President, Marketing, Automotive Division, Mahindra & Mahindra Ltd.
Mahindra Adventure has also featured in the motorsport arena. After roping in drivers Gaurav Gill and Lohitt Urs, it has also got 2012 Dakshin Dare Rally winner Sunny Sidhu on board. The team will compete in India’s most popular motorsport events including Mughal Rally, Raid de Himalaya and Desert Storm.
The company also unveiled ‘Get Lost’, India’s first online adventure magazine.
Multi Day Expedition and Challenges Calendar
| Month | Event | Zone | Date |
| July | Monsoon Challenge | South to West | July 19 - July 22 |
| July - August | Monastery Escape Classic | North | July 26 - August 5 |
| September |
Spice Challenge Trination Challenge |
South North to East |
Sept 7 - Sept 9 Sept 15 - Sept 29 |
| November | Wild Escape | Central | Nov 16 - Nov 21 |
| December - January | Royal Escape Classic | North | Dec 27 - Jan 1 |
Great Escape Calendar
| Month | Location | Zone | Date |
| June | Kottayam - GE 90 | South | June 23 |
| July | Mumbai - GE 91 | West | July 7 |
| August |
Goa - GE 92 Chandigarh - GE 93 Saklespur - GE 94 |
West North South |
August 11 August 18 August 25 |
| October | Kohima - GE 95 | East | October 20 |
| November | Jaipur - GE 96 | North | November 24 |
| December | Off Road Championship | Mumbai | December 7 to December 9 |
| January |
Kolkatta Challenge - GE 97 Hyderabad Challenge - GE 98 |
East South |
January 13 January 20 |
| February | Coimbatore Challenge - GE 99 | South | February 3 |
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