Mahindra 2 Wheelers joins hands with 'Rajasthan Royals' for IPL 2013

Now into its sixth edition the Indian Premier League has steadily increased its associations with the automotive world with brands like Nissan, TVS, Hyundai, Gulf and others frequently seen co-sponsoring teams participating in the annual T20 tournament. Better late than never we say as Mahindra’s two-wheeler division signs up as an associate sponsor of the Rajasthan Royals cricket team for the 2013 edition of the Pepsi Indian Premier League. 

If you aren’t quite sure what this means, be sure to take a good look at Rahul Dravid or Shane Watson’s trousers the next time they are out on the field and you’ll see the Mahindra Pantero branding. The Pantero is also being showcased at the Rajasthan Royal’s home stadium – Sawai Mansingh Stadium in Jaipur for the duration of the tournament.

Commenting on this association, Sarosh Shetty, Vice President – Marketing, Mahindra Two Wheelers said, “Cricket in India is truly a national game, rising above geography, age and gender. When two brands that share similar values come together, it gives ‘Rise’ to a winning combination. Rajasthan Royals in previous IPL editions have stood for inspired leadership, innovation and professionalism. Mahindra Two Wheelers displays similar qualities and looks forward to a continuing partnership with the Rajasthan Royals.”

The Panther inspired motorcycle which we have had the opportunity to test quite rigorously a while ago (Read : Mahindra Pantero Road Test) is as the company puts it, quite young and agile, but comparing its ability to adjust and accelerate ahead in any given situation just like the Rajasthan Royals have so far in the tournament under Dravid’s leadership is simply taking it a bit too far. 

The Pantero is however a very practical motorcycle for everyday commuters and was recently launched in entry level version priced at a very competitive Rs. 39,650 (ex-showroom Delhi). More importantly like we have seen before the Indian Premier League does provide a great platform for brand visibility and Mahindra’s decision to partner with the Royal will certainly help them connect and engage with a larger target audience. After all cricket is the most followed sport in the country with a fan base of approximately 1 billion across India.