Lionel Messi signed as global brand ambassador of Tata Motors

  • Nov 2, 2015
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Tata Motors announced that it has signed Argentinean and Barcelona football player Lionel Messi as its global brand ambassador. It is the first occasion that Messi will be endorsing an Indian brand and the first advertisement campaign has been named #madeofgreat

Lionel Messi, Tata Motors brand ambassador

Tata Motors made an announcement today that will please the hordes of Indian football fans. Tata Motors have signed has signed-up star football player Lionel Messi as its global brand ambassador to promote and endorse its passenger vehicles, globally. Tata will also a start a new advertising campaign named #madeofgreat, starring Lionel Messi. It is the first occasion that Tata Motors will undertake an overall brand association campaign with a brand ambassador. The Company will also soon launch an exclusive, limited edition merchandising range of this association. Messi currently plays for Spanish league football team Barcelona and has been awarded Best Player of the World for four consecutive times. 

Endorsing an Indian brand for the first time, Lionel Messi said, “Namaste India. I am very excited about my first association with an Indian brand and am extremely thrilled to be a part of the Tata Motors family. I have always been fascinated by India and have heard such great things about this diverse country. I was once in India with Argentina National Team and I hope to visit it again. Tata Motors is a true representation of India and a well-established brand, globally. It is important to believe in yourself and keep pushing to achieve success and that is what the first campaign stands for. I hope together we are able to inspire many more.”  

The first campaign, #madeofgreat is hinged on the company’s philosophy of providing best-in-class innovations in the passenger vehicles segment with a combination of stunning design, thrilling performance and exciting new technologies. Tata Motors have been busy in the recent past with the launch of Zest, Bolt and GenX Nano. Tata Motors will soon launch the Kite hatchback while the Hexa MPV is expected to debut at the 2016 Auto Expo. 

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