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Land Rover ties up with UK-based Bowler for joint branding

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Land Rover ties up with UK-based Bowler for joint branding

by PTI

Posted on 22 Jun 2012

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Legendary off-road racing vehicle maker, Bowler, enters into a brand partnership with Land Rover. Bowler will share technology with Land Rover, that should further enhance the performance of Land Rovers

Tatas-owned Land Rover today said it has tied up with the UK-based racing vehicle maker Bowler to supply technologies and jointly brand the latter's products.

"Land Rover and Bowler have agreed to a brand partnership, formalising a relationship that has been in place for over a decade," Land Rover said in a statement.

According to the agreement, "Powered by Land Rover" badging will be displayed on Bowler's competition cars and across its marketing materials.

The badge will also be highlighted in joint events and promotional activities, it added.

"Bowler will benefit from access to components - powertrain and chassis engineering in particular - and technical and development support from Land Rover," the statement added.

Commenting on the association, Land Rover Brand Experience Director (Global Marketing) Mark Cameron said: "We're proud to have been part of Bowler's success and, just as its latest models come to market, this new formal partnership will fully acknowledge the role of Land Rover technology in Bowler's high performance all terrain cars."

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Land Rover ties up with UK-based Bowler for joint branding

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