KTM boss buys Husqvarna from BMW
All the rumours surrounding the sale of Husqvarna have been laid to rest with BMW revealing that it has sold its supermoto brand to KTM CEO, Stefan Piere
BMW released a press release which read, “The BMW Group is realigning its BMW Motorrad business. In the context of changing motorcycle markets, demographic trends and increasing environmental demands, BMW Motorrad will expand its product offering to exploit future growth potential. Therefore, the BMW Group signed a purchase agreement with Pierer Industrie AG (Austria) for the acquisition of Husqvarna Motorcycles.”
As of now, it is uncertain whether Pierer would continue to remain CEO of KTM since Husqvarna is a rival brand for the Austrian manufacturer. What effects this acquisition will have in the Indian context remains to be seen and will become clearer in the coming few weeks.
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