Zigwheels Home

KTM aims to become Europe's No 1 bike maker

by ET Photography: Kunal Khadse Posted on 06 Dec 20125,093 Views Comments

Stefan Pierer, CEO of KTM, shares his vision to dominate the European market and how India plays a vital part in achieving that target

 

Stefan Pierer, CEO KTM

 

 

At 56, he still likes riding his Enduro 350 cc on his favourite tarmac, which is off the beaten path, or offroading, as enthusiasts of such cross-country riding call it. He also finds time to attend 15 to 20 such races through the year.These days, however, the sights of the CEO of KTM, Europe's second-largest motorbike maker, are trained firmly on the road - particularly those of emerging markets like India.

 

With good reason. Pierer's goal is to make KTM Europe's No 1 bike maker, a position currently occupied by BMW. The German automaker is headed for sales of roughly 105,000 units in 2012; KTM is expected to come within striking distance with 100,000 units, up from 83,000 in the previous year.Of those 100,000 units, 40,000 are expected to be on-road bikes.

 

Half of those on-roaders will be made in the factories of domestic partner Bajaj Auto, which is the secondlargest shareholder in KTM with a 47.27% stake.Pierer along with Rudolf Knuenz holds a controlling stake through a holding company. Four years ago, in the wake of the global credit crisis, Pierer realised that his Indian partner could well be key to KTM's survival as sales dropped by almost 30%.

 

"We needed a strong back-up. And Rajiv Bajaj, managing director of Bajaj Auto, proved to be a great support. He told us not to worry and that Bajaj will stick by KTM," says Pierer, who was in India a few days ago to attend a quarterly board meeting of the joint venture (one of the four quarterly meetings is held in India).

Post Your Comment

Do you like this story?

Sign up for our customized BIKER newsletter today.

KTM confirms MotoGP participation in 2017

by Arun Mohan Nadar

KTM's head of motorsport has confirmed that...

New KTM 250cc bike coming to India in 2015

by Sarmad Kadiri

Also on offer will be new Adventure and Enduro...

Husqvarna FS 450 unveiled

by Arun Mohan Nadar

Husky is back in the supermoto category as it...


 
 
FEATURED SLIDESHOWS

Yamaha Fazer FI KTM RC 390 Vespa Elegante showcased in India before launch 2014 Yamaha Fazer FI Version 2.0 Suzuki Gixxer 155 India First Ride 2014 Hero Karizma R vs Bajaj Pulsar 220 Hero Xtreme vs Yamaha FZ-S v2.0 vs Honda CB Trigger A souped-up Royal Enfield Continental GT at Bonneville KTM RC 390

 
TOP VIDEOS

Kawasaki Ninja 1000: ZigWheels Video Review

The Kawasaki Ninja 1000 has the heart of a sports bike and the essence of a tourer. We spend a day...

KTM RC 390: Action Video

The above video shows the soon to be launched KTM RC 390 in action at the race track and on the...

 

Read Next Story