Zigwheels Home

Kardashian sisters explore legal action against Ford Figo ads

by TNN Posted on 28 Mar 20138,589 Views Comments

Reality star sisters Kim and Khloe Kardashian are contemplating legal options against Ford and JWT over a "vile" ad that depicts them bound and gagged in the boot of a Figo

 

 

Ford Figo Kim Kardashian ad

 

 

Ford's controversial Figo ads may lead to some legal mess as well. According to media reports in the US as well as in the UK, the Kardashian sisters have gone on record to announce that they are contemplating legal action against the ad. The series features cartoons of reality star sisters Kim, Kourtney and Khloe Kardashian apart from Paris Hilton in one ad. Ford India has already publicly apologized for the ads. The 'unapproved' posters were created for Ford India by JWT and feature a series of three cartoons - one of former Italian prime minister SilvioBerlusconi, another of celebrity Paris Hilton and a third of race car driver Michael Schumacher. All three posters have gagged and bound hostages in the boot of the car. 

 

The 'scam ads' have created uproar although they have never been used. JWT, which handles the Ford account across the world, has said that the ads were not meant for paid publication and should "never have been created let alone uploaded to the internet". In a statement, parent WPP said: "We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within the WPP Group." A Ford spokesperson earlier this week also apologised saying that the posters were "contrary to the standards of professionalism and decency within Ford". The company is currently looking into whether the offensive posters had been seen by anyone at Ford. 

 

Despite the regret statements from both the agency and the company the Figo ads continue to hog headlines across the world for all the wrong reasons. The Kardashian attorney was quoted in European and American media saying that the sisters are not taking this lightly and will pursue legal options. Ford reps globally have already distanced the company from the fiasco saying the posters were concepts and were neither commissioned by Ford nor approved by it.

 

Also Read: New Ford Figo First Drive

 

 

Post Your Comment

Do you like this story?

Buying a used Ford Figo

by Anand Mohan

There are plenty of units of Ford's popular...

Top 10 deals on Hatchbacks in July 2014

by Anand Mohan

It's raining discounts this monsoon on...

Top 10 deals on Hatchbacks in June 2014

by Anand Mohan

It's a good month for hatchback shopping as...


 
SPECIAL COVERAGE

Honda Mobilio: Special Coverage

Honda makes its entry into the MPV segment with the Mobilio. This 7-seater will be offered with two...

2014 Toyota Corolla Altis: Special Coverage

The 2014 Toyota Corolla Altis, in its 11th generation, has been launched in India starting at Rs...

 

Read Next Story