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Jeev Milkha Singh becomes Volvo India brand ambassador
Volvo Cars’ longstanding association (since 1984) with golf is understandable as it is a sport that the Swedish car maker’s customer base in the western world takes to rather well.
And it’s much the same story that Volvo is aiming to write in India. With top executives and wealthy industrialists hooked to golf, Volvo’s association with the sport will give it the miles amongst potential Volvo customers across the nation.
To further strengthen the brand’s association with Golf in India, Volvo has appointed two-time Volvo Golf Tournaments winner, Jeev Milkha Singh as its first brand ambassador in India.
Singh broke into the top 100 golfers list in October 2006 with a career best position of 28th in the world rankings from where the titles kept coming, until he finished as the highest non qualifier at the 2012 Open Championship at Royal Lytham & St Annes Golf Club. With that, Jeev Milkha Singh has become the most acclaimed Indian golfer in the world and the most successful Indian golfer in European Tour history.
“I am excited to be a part of the Volvo family and today I stand proud to be representing Volvo cars as its brand ambassador. I have a longstanding relationship with Volvo. I redeemed by career by winning the Volvo Masters in 2006 making my country proud by being the first Indian to win in Europe and since then have not looked back,” said Jeev Milkha Singh.