JCBL PLA launches motorhomes in India
(From left to right: Pier Luigi Alinari, Founder PLA and Rajinder Aggarwal CMD, JCBL Group)
As of now, JCBL PLA will be importing the HS75 and M742 motor homes for the market, but JCBL plans on assembling them in India to further bring down the cost.
Rajinder Aggarwal CMD, JCBL Group stated that they intend to sell 100 units of the JCBL PLA range of motorhomes in India in the first year after which JCBL PLA will target 300 – 400 units annually.
JCBL is looking to setup 3S (Sales, Service and Spares) dealerships initially in select cities in Andhra Pradesh, Karnataka, Tamil Nadu and Kerela for the JCBL PLA range of motorhomes. It would also be worth mentioning that the mechanical and electrical parts of the Fiat Ducato can be serviced at any Fiat dealership in the country.
Rs 75 lakh maybe considered a bit steep for a motorhome in India but you have to remember that Rajinder Aggarwal is a man who has been at the crux of the industry for a long time. He states that the JCBL range of motorhomes are lifestyle products that will appeal to the right clientele. And he has a point, as Basecamp has launched two caravans in India while PCP is going to introduce its Terra Motor home soon.
So, the market potential is there and Mr Aggarwal who got into luxury coach building at a time when the market was thought to be non-existent is now introducing luxury motorhomes in the country. It looks like this could be yet another success story for JCBL and for PLA in India.
Also read: PCP Terra motor homes to be introduced soon