Interview with Sukhdev Asnani, M.D. Nebula Automotive
Nebula Automotive was founded in 2002 by Sukhdev Asnani to cater to the niche All Terrain Vehicle (ATV) market alongside agricultural and recreational vehicles. Nebula Exports currently has a model line-up of 12 ATVs that include 110cc off-roaders for children to 800cc amphibious ATVs for adults, golf carts, cruisers and mini tractors.
In India, Nebula Automotive assembles its range of ATVs in Pune, Maharashtra, and distributes them through its outlets in Pune and Mumbai. The company is currently considering expanding the number of dealerships and service centres across India. The Nebula range of ATVs is available from Rs. 90,000 to Rs. 15 lakh.
Q: What inspired you to start an All Terrain Vehicle company?
Asnani: As a child, I saw vehicles of the type in comics and always wanted one for myself. Unfortunately, there was nothing of the type in India. Therefore, I decided to create some so that the youth and people of this country could have access to ATVs and leisure vehicles of the type.
Q: Where are the vehicles manufactured?
Components for the vehicle are sourced from within the country and abroad and the vehicles are assembled as CKD units in our facility in Wanawadi Industrial Estate, Pune.
Q: What made you enter the Indian market?
The decision was backed by the opportunity to capitalise on a market where the likes of elite farmers demand a more comfortable and convenient vehicle with features like power steering, etc. Then, there is the market consisting our clientele’s young children, who can ride small capacity off-road vehicles to develop driving skills from an early age.
Q: Are you looking to compete against Polaris?
No, our clientele is different from that of Polaris in India. Our range of vehicles is relatively more affordable than Polaris’.