Hyundai launches its first ever Indian corporate campaign

  • Nov 24, 2014
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With an aim to establish an emotional connect with the Indian customer, Hyundai launches its first India-centric commercial campaign - 'Life is Brilliant'

Hyundai launches its first ever Indian corporate campaign

Hyundai has been in India for over a span of 15 years now. The South Korean carmaker has had a successful stint in the Indian car market for these years. Hyundai India has decided to strike a chord with its customers by touching their hearts emotionally. The carmaker has launched its first ever India-centric television commercial (TVC) titled -'Life is Brilliant'.

Speaking at the launch of this campaign, B S Seo, Managing Director and CEO, HMIL, said that the main objective of the company is not just to be a company which sells cars but to be the ‘most loved brand’. Customers’ needs and requirements are the top most priority for the company. Hyundai will keep pursuing it endeavor which is to offer values and experiences that go far beyond the customers’ needs and expectations.

The storyline depicts a child’s yearning for his mother while she is away from home on a project. The story unfolds to show how the child is desperate to meet his mother, and how his father fulfills his dream by bringing his mother back home using a Hyundai car. The TVC aims at showcasing how a Hyundai car plays a strong role in uniting the Indian family back together. 

Hyundai states that this the TV commercial accentuates the fact that Hyundai has now becomes a household name in the country and is an integral part of India.

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