Zigwheels Home

India's corporate leaders steer Audis on Ice in Davos

by Rahul Basu Posted on 29 Jan 20139,092 Views1 Comments

India's C-suite executives participating in this year's World Economic Forum (WEF) got an opportunity to experience first-hand the thrill of driving the German luxury car brand's flagship Audi A8 model and its more versatile Audi S4 Avant over ice and snow



Audi Ice Driving Experience - A8L





Turning from an isolated ski town into an icy cold setting for the planet’s most influential business, politics and scientific talks, Davos Switzerland is once again playing host to this year’s World Economic Forum. And offering respite to our Indian tycoons participating at this year’s conference is Audi, which recently invited the corporate honchos for an exclusive Ice Experience at the town’s Seepromenade.


Business leaders from India, the likes of Anant Bajaj (Joint Managing Director, Bajaj Electricals Ltd), Sanjiv Bajaj (Managing Director, Bajaj Finserv Ltd), Adar Poonawalla (Chairman of Poonawalla Group) and Daljit Singh (President, Fortis) participated in this year’s drive experience.


The C-suite executives got an opportunity to experience first-hand the thrill of driving the German luxury car brand’s flagship Audi A8 model and its more versatile Audi S4 Avant over ice and snow. Besides this, the visitors from the Ice Driving Experience could also test drive the Audi R8 Spyder, the Audi SQ5, and the Audi A7 Sportback.




Audi Ice Driving Experience - RS4 Avant




Commenting on Audi’s continued association with the World Economic Forum, Michael Perschke, Head, Audi India said, “The World Economic Forum brings together leading personalities from across business, politics and science. As an official partner of the WEF, Audi has the opportunity to demonstrate our ‘Vorsprung DurchTechnik’ philosophy to these opinion leaders. It is a privilege for Audi India to host some of India’s most prominent leaders at the exclusive Audi Ice Experience in Davos and provide them with an exclusive drive of the Audi A8 and Audi S4 Avant.” 


In 2012, Audi India posted a solid performance selling a total of 9,003 cars, thereby recording an impressive growth of 63 percent. 


Post Your Comment

Do you like this story?

Fuel Type
 Petrol    Diesel  LPG
 CNG  Electric

Exclusive: Audi Q3S petrol variant to be launched soon

by Cyrus Dhabhar

Audi to launch the petrol variant of the cheaper...

Audi to make LeMans inspired hypercar called R10

by Cyrus Dhabhar

The new Audi hypercar will feature LeMans...

Audi TT Sportback concept to debut at Paris Motor Show

by Cyrus Dhabhar

A design sketch of the upcoming Audi TT Sportback...


Maruti Ciaz: Special Coverage

The Maruti Ciaz is an important car in the C-Segment. It comes with Maruti might - network and...

Hyundai Elite i20: Special Coverage

The premium hatchback segment is changing fast, and how? Not too long ago the VW Polo and Fiat...


Read Next Story