93136
India's corporate leaders steer Audis on Ice in Davos
Posted on 
India's C-suite executives participating in this year's World Economic Forum (WEF) got an opportunity to experience first-hand the thrill of driving the German luxury car brand's flagship Audi A8 model and its more versatile Audi S4 Avant over ice and snow
Turning from an isolated ski town into an icy cold setting for the planet’s most influential business, politics and scientific talks, Davos Switzerland is once again playing host to this year’s World Economic Forum. And offering respite to our Indian tycoons participating at this year’s conference is Audi, which recently invited the corporate honchos for an exclusive Ice Experience at the town’s Seepromenade.
Business leaders from India, the likes of Anant Bajaj (Joint Managing Director, Bajaj Electricals Ltd), Sanjiv Bajaj (Managing Director, Bajaj Finserv Ltd), Adar Poonawalla (Chairman of Poonawalla Group) and Daljit Singh (President, Fortis) participated in this year’s drive experience.
The C-suite executives got an opportunity to experience first-hand the thrill of driving the German luxury car brand’s flagship Audi A8 model and its more versatile Audi S4 Avant over ice and snow. Besides this, the visitors from the Ice Driving Experience could also test drive the Audi R8 Spyder, the Audi SQ5, and the Audi A7 Sportback.
Commenting on Audi’s continued association with the World Economic Forum, Michael Perschke, Head, Audi India said, “The World Economic Forum brings together leading personalities from across business, politics and science. As an official partner of the WEF, Audi has the opportunity to demonstrate our ‘Vorsprung DurchTechnik’ philosophy to these opinion leaders. It is a privilege for Audi India to host some of India’s most prominent leaders at the exclusive Audi Ice Experience in Davos and provide them with an exclusive drive of the Audi A8 and Audi S4 Avant.”
In 2012, Audi India posted a solid performance selling a total of 9,003 cars, thereby recording an impressive growth of 63 percent.
Do you like this story?
- Previous Story
- Next Story
Readers' opinions ( 1 )
Post a Comment
Post a Comment-
John Shelly
Hot drive on icy lake. Enjoy
Allan McNish presents the Audi R18 e-tron quattro : Video
by Team ZigWheels
Allan McNish explains the Audi R18 e-tron quattro
2013 24 Hours of Le Mans : Teaser Video
by Team ZigWheels
The 24 Hours of Le Mans is considered to be one...
24 Hours of Le Mans 2013 : Special Coverage
To be held from the 22nd to the 23rd of June, Le Mans 24 Hours will be celebrating its 90th...
Ford EcoSport : Special Coverage
The Ford EcoSport SUV for the Indian market has been officially unveiled and is slated for launch...
