Hyundai launches first edition of 'i-Drive India'

  • Mar 5, 2013
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Flags off the drive with Special Edition i Tech i10 from New Delhi

Hyundai i-Drive India flag off

Packed with never seen before features like a rear-view parking camera and a steering-mounted Bluetooth device on a hatchback belonging to this segment, the recently launched special edition iTech i10 (Read : Hyundai iTech i10 Launched) flagged off Hyundai’s inaugural cross country drive titled ‘i-Drive India’ from New Delhi.

The cross country drive with the iTech i10 will cover a distance of more than 9,000 kms over a period of 25 days through numerous destinations along the ‘Golden Quadrilateral’ route. 

Speaking at the ‘i-Drive India’ flag off ceremony Nalin Kapoor, Senior General Manager and Group Head of Marketing, HMIL, said, “We are delighted to launch the first edition of Hyundai’s cross country drive i-Drive India with the special edition of our most successful car i-10. We are certain that the new special edition with its innovative and advanced features will be appreciated by all the participants of this drive. Through Modern Premium brand direction, we provide new value and Hyundai experience to our customers.”

Hyundai i-Drive India flag off ceremony

The ‘i-Drive India’s’ route begins from New Delhi, touches Udaipur, passes through Goa and then down south to Bangalore, Coimbatore and other cities before travelling east towards Kolkata and then returning to Delhi via Agra and Jammu.

i-Drive participants will traverse through diverse terrains high altitude mountainous terrains, beaches, flat highways and congested city roads that would test the durability, performance and fuel efficiency of the new i-Tech i10. 

Hyundai ‘i-Drive’ Route: 5th – 29th March 2013

Delhi-Jaipur-Udaipur-Silvassa-Mumbai-Goa-Hubli-Bangalore-Coimbatore-Kochi-Salem-Chennai-Vijayawada-Vishakhapatnam-Bhubaneshwar-Kolkata-Gaya-Varanasi-Agra-Delhi-Jammu-Delhi.

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