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Hyundai kick starts 'First Ball Tour' for ICC Cricket World Cup 2011
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Cricket lovers will get a chance to preview the cricketing balls that will be used during the inaugural World Cup match at select Hyundai showrooms across India
With Hyundai having been chosen as the official car partner for ICC Cricket World Cup, the carmaker is already on its toes, and has now announced the start of its ‘First Ball Tour’ campaign.
As a part of its promotional strategy for this years World Cup, Hyundai will offer cricket fans a chance to closely inspect the same cricket balls that will be used for play in the very first World Cup match between Indian and Bangladesh beginning on Saturday. Fans can visit select Hyundai showrooms in New Delhi, Mumbai and Chennai for a preview of the same.
Further, Hyundai is sending out three of its Hyundai i10 cars decorated with flags of all participating countries in the 2011 World. These specially decorated convoys will carry the cricketing balls in their boot and will visit all the Hyundai dealerships in the above mentioned cities.
Through this special customer-engagement tour, the Korean car maker is using all its resources and its wide network of dealerships to bring its cricket loving customers closer to the Hyundai brand. To generate further excitement amongst customer activities including games, quizzes and contests on cricket trivia are being organized.
Speaking on this initiative, Arvind Saxena, Director, Marketing & Sales, HMIL, said, “The Hyundai ICC First Ball Tour is a first of its kind customer engagement initiative undertaken by any automobile manufacturer. As the official car partner for the ICC Cricket World Cup 2011, we are confident that this initiative will be successful tool in building up excitement and creating a buzz for both the World Cup and Hyundai”.
On the day of the inaugural World Cup match, Hyundai representatives will hand over the case of balls to the match referee an hour prior to the start of the match, and the match referee will select the balls that will be used for the match from the case.
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