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Honda, Toyota, Ford post cumulative loss Rs 770 cr
Posted on 17 Jan 20133,902 Views1 Comments
Honda, Toyota, Ford posted a cumulative loss of Rs 770 cr in the 2012 fiscal year
Global carmakers who have been in India for over a decade now continue to have it rough. Three MNC auto majors racked up a collective loss of some Rs 770 crore in fiscal year 2012, as per the latest numbers filed with the Registrar of Companies (RoC).
Honda Cars India leads the pack with a Rs 604 crore splash of red ink on its balance sheet, almost three times the loss of the previous year.
Toyota slipped into the red with a loss of Rs 27 crore after notching up a healthy profit of Rs 222 crore in fiscal year 2011; and Ford India reported a 35% higher loss of Rs 140 crore as against 107 crore in the previous year.
Fiat India, meantime, has extended fiscal year 2012 by six months to help it start with a clean slate with a six-month fiscal year from October 2012 to March 2013, after setting off accumulated losses of Rs 300 crore.
For Ford and Honda, which entered India in the 90s with premium models before eventually entering the mass market a few years ago, the road to profits is turning out to be a long one, indeed.
Company officials justify the losses saying they are still in investment mode, expanding capacities and setting up new factories. The journey into the black will involve new models in new segments to have a well-rounded portfolio, increasing localisation efforts to bring down costs and selling overseas.
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TGO
Honda exploited the Indian customer with an overpriced CITY all these years, and now that they have stiff competition from the Germans is when they are suffering losses. To make things worse are no turbocharged engines( have'nt they heard about turbocharging), no diesel engines, an over sized Accord that can't beat the Superb and a horribly updated 2013 civic ;is pretty much the end for Honda.
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