Zigwheels Home

Honda set to launch another 100-110cc bike to take on Hero Splendor

by ET Photography: Kunal Khadse Posted on 27 Mar 201311,992 Views2 Comments

Built on the same platform as the Dream Yuga, the 100-110cc bike codenamed K23 is planned for launch in the next couple of months

Honda Dream Yuga

 

 

ET learns that Honda Motorcycle & Scooters India (HMSI), the two-wheeler arm of the Japanese auto giant, will launch another 100-110cc motorcycle in the next couple of months to build its Dream series of mass market bikes. People close to the development say the new bike is code named 'K23', and is based on the same platform as Dream Yuga.


""The new 100-110cc offering is the value-engineered version of the existing 100-110cc bike and will be priced aggressively so it can be positioned straight at the Splendorsegment. Yet again, the company is striving for higher fuel economy as the USP,"" says the person involved with the development, who did not want to be named.


HMSI is planning to sell 6 lakh units of this new 100-110cc bike in FY14, which will be just 25 per cent of the Hero 
Splendor family's annual sales of 2.1-2.2 million units. The Hero Splendor family includes Splendor+, Splendor Pro, Splendor NXG and Super Splendor. Also Read: Honda Activa HET: Road Test

Between both its Dream series models, Yuga and the yet to-be-launched bike in the next fiscal, HMSI plans to sell a total of 1.2 million units, the person revealed. This means, the 100-110cc mass market will make up for almost 30 per cent of the company's overall sales in FY14. Honda Motorcycle has already announced it is eyeing sales of 3.93 million units in FY14 and that it would be launching one new product every quarter.

More on this Bike

Post Your Comment

Do you like this story?

Sign up for our customized BIKER newsletter today.

Honda improves crashworthiness of 2015 Jazz

by Anand Mohan

Upcoming Jazz gets more front end reinforcement...

Massive demand for diesel Mobilio

by Anand Mohan

Over 85 percent of Mobilio customers are opting...

Honda's i-DTEC diesel engine crosses 1 lakh milestone

by Anand Mohan

Over 1 lakh Hondas are now powered by the popular...


 
 
FEATURED SLIDESHOWS

Confederate X132 Hellcat Speedster TVS Scooty Zest Intense competition at Round 3 of the Honda One Make Race Bajaj Discover 150F Bajaj Discover 150F photo gallery Suzuki V-Strom 1000 ABS riding in India bajaj discover 150f Vespa 946 Belissima

 
TOP VIDEOS

Bajaj Discover 150F and Discover 150S: Video Review

The new flagship Bajaj Discover is out. And it is a 150cc motorcycle available in two different...

Kawasaki Ninja 300 30th Anniversary Edition: Official Video

Kawasaki have launched a 30th Anniversary Edition of the Ninja 300 with cosmetic changes

 
Help us know you better!
Take this survey

Read Next Story