Honda set to launch another 100-110cc bike to take on Hero Splendor
ET learns that Honda Motorcycle & Scooters India (HMSI), the two-wheeler arm of the Japanese auto giant, will launch another 100-110cc motorcycle in the next couple of months to build its Dream series of mass market bikes. People close to the development say the new bike is code named 'K23', and is based on the same platform as Dream Yuga.
""The new 100-110cc offering is the value-engineered version of the existing 100-110cc bike and will be priced aggressively so it can be positioned straight at the Splendorsegment. Yet again, the company is striving for higher fuel economy as the USP,"" says the person involved with the development, who did not want to be named.
HMSI is planning to sell 6 lakh units of this new 100-110cc bike in FY14, which will be just 25 per cent of the Hero Splendor family's annual sales of 2.1-2.2 million units. The Hero Splendor family includes Splendor+, Splendor Pro, Splendor NXG and Super Splendor. Also Read: Honda Activa HET: Road Test
Between both its Dream series models, Yuga and the yet to-be-launched bike in the next fiscal, HMSI plans to sell a total of 1.2 million units, the person revealed. This means, the 100-110cc mass market will make up for almost 30 per cent of the company's overall sales in FY14. Honda Motorcycle has already announced it is eyeing sales of 3.93 million units in FY14 and that it would be launching one new product every quarter.